Modern advertising adorns our civic environment much as religious art had in previous times… the goddess becomes a tool to of commerce. While mannequins serve a utilitarian function as devices to display clothing and encourage customers to purchase it, on a more profound level they function as modern equivalents of an ancient mythology deeply imbedded within our psyches. Their power of seduction lies in the capacity of the archetypal motifs they co-opt.
These images are ethereal tableaus behind glass. The glass serves as first a barrier between the viewer and the subject matter. It also provides a reflection of the surrounding world the street-level viewer inhabits. Both worlds appear joined and yet are perceptibly disconnected. At one level, it is clearly the intent of the window display artist to move us to desire and posses the magic of the objects on display and to receive their power. At another level, these symbols are so thoroughly ingrained in our cultural understanding that neither the display creator nor the street-level viewer may be aware of the subtext. Consequently, we are often ignorant of their powerful influence over us.